Which scenario exhibits the “social proof” principle of human influence?

Last Updated: Mar 21, 2021
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Which scenario exhibits the “social proof” principle of human influence?

  • A user receives a phone call from someone claiming to be from the IT department who needs to verify user credentials.
  • A user visits a web site offering a free gift if the user provides contact information.
  • A user opens an email advertising a free trial on a website that is only available for a few hours.
  • A user completes a survey requesting personal information after seeing co-workers completing the survey.

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