What method of influence is characterized when a celebrity endorses a product on social media?

Last Updated: Oct 10, 2023
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What method of influence is characterized when a celebrity endorses a product on social media?

  • social proof
  • scarcity
  • authority
  • fear

Explanation: Social proof is a method of influence in which an individual cannot determine the appropriate mode of behavior. For example, a person might see others acting or doing something in a certain way and assume it is appropriate. Social engineers may manipulate multiple people at once by using this technique.

Related exam: 4.6.3 Quiz - Social Engineering Attacks Answers

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