What is the level of need for data integrity in an e-commerce organization?

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What is the level of need for data integrity in an e-commerce organization?

Explanation: The importance of data integrity varies based on how an organization uses the data:

Critical level of need: Data integrity might be a matter of life or death in a healthcare organization. For example, prescription information must be accurate. Therefore, all data is continuously validated, tested, and verified.
High need: In an e-commerce or analytics-based organization, transactions and customer accounts must be accurate. All data is validated and verified at frequent intervals.
Mid-level of need: Online sales and search engines collect data that has been publicly posted. Little verification is performed, and data is not completely trustworthy.
Low level of need: Blogs, forums, and personal pages on social media are powered by public opinion and open contribution. Data may not be verified at all, and there is a low level of trust in the content.