18.104.22.168 Lab – Vertical and Horizontal Markets (Instructor Version)
In this lab, you will demonstrate your understanding of vertical and horizontal markets.
Vertical and horizontal markets can benefit from IoT solutions. When these solutions span the breadth of an industry, a holistic approach is achieved. This creates new opportunities in the IoE and provides value to people.
In this activity, you will identify whether each solution is a solution for a horizontal market or vertical market.
|An energy management system that automatically adjusts room temperature based on the environment and usage.||X||This system can be applied to any facility in support of any industry.|
|Ingestible microchips that send signals to notify the doctor that the pill was swallowed.||X||This system is specifically for medical use in the healthcare industry.|
|Electronic sensors on railroad tracks that transmit information to an operations center about track conditions and the speed of rail vehicles.||X||This system is specifically for railroad use in the transportation industry.|
|Water sprinklers that adjust to the temperature, sunlight, and soil conditions.||X||This system can be applied to any facility in support of any industry.|
|Sensors embedded in roadways to adjust the timing of stoplights according to traffic conditions.||X||This system is specifically for communities in the public use industry.|
|A shipping management system that tracks the movement, vibration, and light exposure time of milk.||X||Although it references milk, this system could be applied to any industry that is concerned with movement, vibration, and light exposure.|
|A system of sensors that track the speed and location of all the players during a sporting event.||X||Although it references a sporting event, this system could be applied to any industry that is concerned with speed and location.|
|Inventory tracking system in a grocery store that provides real-time updates to shoppers, employees, and vendors.||X||This is system is specific for the retail industry as it integrates consumers, employees and suppliers, holistically.|