5.2.1.6 Lab – Vertical and Horizontal Markets (Instructor Version)
Objective
In this lab, you will demonstrate your understanding of vertical and horizontal markets.
Background/Scenario
Vertical and horizontal markets can benefit from IoT solutions. When these solutions span the breadth of an industry, a holistic approach is achieved. This creates new opportunities in the IoE and provides value to people.
In this activity, you will identify whether each solution is a solution for a horizontal market or vertical market.
Solutions | Vertical | Horizontal | Explanation |
---|---|---|---|
An energy management system that automatically adjusts room temperature based on the environment and usage. | X | This system can be applied to any facility in support of any industry. | |
Ingestible microchips that send signals to notify the doctor that the pill was swallowed. | X | This system is specifically for medical use in the healthcare industry. | |
Electronic sensors on railroad tracks that transmit information to an operations center about track conditions and the speed of rail vehicles. | X | This system is specifically for railroad use in the transportation industry. | |
Water sprinklers that adjust to the temperature, sunlight, and soil conditions. | X | This system can be applied to any facility in support of any industry. | |
Sensors embedded in roadways to adjust the timing of stoplights according to traffic conditions. | X | This system is specifically for communities in the public use industry. | |
A shipping management system that tracks the movement, vibration, and light exposure time of milk. | X | Although it references milk, this system could be applied to any industry that is concerned with movement, vibration, and light exposure. | |
A system of sensors that track the speed and location of all the players during a sporting event. | X | Although it references a sporting event, this system could be applied to any industry that is concerned with speed and location. | |
Inventory tracking system in a grocery store that provides real-time updates to shoppers, employees, and vendors. | X | This is system is specific for the retail industry as it integrates consumers, employees and suppliers, holistically. |